Mobile, Mobile, Mobile

Mobile is everything. At Mozcon 2013, speakers claimed mobile usage in the United States has crossed the digital divide. This study from Ad Age shares how many of the mobile phone market use a smartphone: a whopping 50% in the United States. So, if responsive design isn’t your answer to serving users across multiple platforms, […]

Why I Can’t Wait for Mozcon 2013

Search engine optimization (SEO) is a tricky practice to understand at first. The first time my boss asked me to write some “SEO-friendly” copy, I largely ignored the SEO portion of the task and wrote what I felt best told the story on that page. As I have gone from SEO beginner to novice to […]

Native advertising and it’s cousin, inbound marketing

“Nobody reads advertising. They read what they want to read and sometimes it’s an ad.” –Pamela Vaughan, Hubspot The Internet user experience has changed so drastically, even in the last few years. Publishers have gotten more savvy, user-friendly platforms such as WordPress make content easier to push out, and design has followed suit. The best brands […]

Get creative with Google Think Insights

    In the SEO world, change is constant, fast, and vital. With today’s trend towards agile marketing, managing time, projects, creativity, and freshness beckons for acute organization and some sweet tools. Google recently rolled out Think Insights, (first and foremost a hub of all things Google) while showcasing ingenuity in digital creative. I enjoyed […]

Welcome! What is “Smart Trumps Cute”?

An idea. A philosophy. A mission. Smart trumps cute is my belief that creative work (advertising, writing, screenplays, stories, etc) must be strategically engineered to express a message. Cute is easy. Smart is making sense of a selling proposition, a humorous situation or a juxtaposition of elements. Ads that make me laugh, songs that make […]