Word to WordCamp!

Wow, WordCamp Seattle 2014 has already come and gone. I had a blast at WordCamp Seattle 2013 and it looks like I’ll miss the nearest 2014 WordCamp, in San Francisco. Hope all my fellow SEOs, publishers, storytellers, designers and business folks have a blast. The best parts of WordPress are what make WordCamp so much fun: […]

Get creative with Google Think Insights

    In the SEO world, change is constant, fast, and vital. With today’s trend towards agile marketing, managing time, projects, creativity, and freshness beckons for acute organization and some sweet tools. Google recently rolled out Think Insights, (first and foremost a hub of all things Google) while showcasing ingenuity in digital creative. I enjoyed […]

Smile, you’re designed to

Happy New Year, almost! It’s been an exciting  few months. I have learned to ski, celebrated Christmas, took first place in my rookie season of uber-nerdy fantasy football, among other exciting adventures. As we move into 2013, I resolve to heed this beautiful print I received from Fab.com: smile, you’re designed to. :) How cheerful! […]

Les Miserables Visits Seattle’s 5th Avenue Theatre

As a Seattle, WA copywriter, the words of a story can make me connect to it on a personal level. On a Sunday afternoon in July, the curtain rose along with the rythym of my racing heart. Maybe proletariat French musical dramas aren’t your thing, but I found it impossible to resist the poignancy of […]

Do what you love

Americans work more hours than any other country. With so many hours at the office, online, or on a conference call, ask yourself, ‘is it worth it?’ Countries such as the Netherlands lead the way in fewer working hours while leveraging economic success, as reported in this report. Since Americans work far more hours, is […]


Write hot. Edit cold. Throw around your first few creative ideas, then dig deeper. Creative services are a lot like any piece of conceptual art – they are rarely never perfect in the first draft. As a hardened conceptual problem solver, I live by the Constitution of the Creative Process: As soon as you get your […]