Mobile, Mobile, Mobile

Mobile is everything. At Mozcon 2013, speakers claimed mobile usage in the United States has crossed the digital divide. This study from Ad Age shares how many of the mobile phone market use a smartphone: a whopping 50% in the United States.

So, if responsive design isn’t your answer to serving users across multiple platforms, what is? Are you ignoring mobile users? Check out this handy device preview tool from the marketing gurus at Hubspot:

hubspotGo ahead, give your multi-device content strategy a peek. Responsive seems to not only be the way to address the ever-changing device landscape, but a resonating way to reach your target market, who is most likely, on the go.

What is your strategy for mobile readiness? Let me know in the comments.

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