Why I Can’t Wait for Mozcon 2013

Search engine optimization (SEO) is a tricky practice to understand at first. The first time my boss asked me to write some “SEO-friendly” copy, I largely ignored the SEO portion of the task and wrote what I felt best told the story on that page. As I have gone from SEO beginner to novice to full-blown nerd, I have learned that my initial inclination to deemphasize the SEO in order to put the story first was dead on.

Mozcon 2012 was a milestone in my SEO journey. Attending the July conference a year ago allowed the experts in the field to teach me best practices, inspire me with success, and to entertain me with classics such as Monty Python and the Holy Grail and newer icons, as found in Mad Men.


Rand Fishkin Kristine Antonsen

Among inspirational leaders, I kindly got to meet Rand Fishkin, pictured above. My boss joked with the Mozcon attendees that the first team member to get a picture with Rand would “win”. My boss didn’t list a prize, just that there are no points for second place. Needless to say, I captivated on an opportunity: when I saw Rand entering the mens room after the first day’s morning welcome, I was primed with my camera right outside, winning all around.


  • Better SEO aptitude
  • Increased SEO confidence
  • Hunger to achieve SEO success
  • A renewed vigor for “real” content (#RCS, baby!)
  • Feeling welcome in a larger, encompassing community
  • New contacts, resources, tools, and dedication to my trade

In short, Mozcon is THE conference to learn, mingle, energize, and re-think your SEO, content strategy, agile marketing, inbound marketing, and so. Much. More!

Mozcon 2012

Have a question on these topics? Reply in the comments, contact me, tweet with me @kristine206 or email me. Mozcon 2013 is July 8, 9, and 10, so if you’re going, I’ll see you there – say hi!

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